Thursday, May 28, 2009

Currently reading...


Excellent book about behavioral economics(an emerging field in economics), which basically combines economics and psychology.(I swear it's way more interesting than it sounds;) It talks about how we think and make decisions and why we make the decisions we do, even when they are irrational ones. The irrational decisions aren't just random though, they are predictable and people continue to make them again and again as consumers, business people, and policy-makers. Then at the end of each chapter the author gives you ways to become more aware of the irrational choices you're making and ways to change them. Anyway... great book! If you're interested, check it out!

1 comments:

stacy h. said...

it sounds interesting! maybe you will stop being so irrational callie! haha totally kidding! i am still wanting to get that mk and a olsen book though! :)